Christine Kanownik

I am a writer, editor, and strategist living in Michigan.

The Client: Booking.com

The Role: Writer, Brand Strategist, Researcher


We all know Booking.com. They have those cheeky commercials, and we've probably used their site to book a flight or hotel.

Booking wanted to use that brand equity to compete with Spotify and Netflix for top tech talent in an already competitive field.

My team sourced and interviewed people around the world to create personas and user journeys. I used that data to create the wireframes that eventually became their new careers website.

Below are some early wireframe mockups showing the design journey.

The finished site can be seen here.

A hero banner for Booking.com with the headline
A hero banner for Booking.com with the headline
An early homepage mockup emphasizing Booking.com's desire to position themselves as an innovative tech company.
An early homepage mockup emphasizing Booking.com's desire to position themselves as an innovative tech company.
Text reading
Text reading
An early design for the job search functionality.
An early design for the job search functionality.
Text reading
Text reading
Wireframes including text focusing on Booking.com's positive social impact.
Wireframes including text focusing on Booking.com's positive social impact.
Three modules displaying
Three modules displaying
A section for candidates looking for more resources on the hiring process.
A section for candidates looking for more resources on the hiring process.
A module featuring the Headline
A module featuring the Headline
Modules featuring company perks.
Modules featuring company perks.
Text with the headline
Text with the headline
Alternate cards for ESG initiatives.
Alternate cards for ESG initiatives.
Early wireframes for a landing page on ESG initiatives.
Early wireframes for a landing page on ESG initiatives.
An alternate mockup of the homepage.
An alternate mockup of the homepage.
Another homepage option.
Another homepage option.