The Ghost in the Machine: Race like the Pros with Virtually Live Ghost Racing
An E-sports pavilion in London, Virtually Live Ghost Racing: Formula E, makes all your racing dreams come true.
The Client: Porsche
The Role: Writer, Proofreader
Porsche wanted to engage their drivers in a new and innovative way. Their idea was to launch a social app, ROADS by Porsche. The app generates countless driving routes and connects drivers. Porsche engaged Serviceplan Group, an agency based in Berlin, to create engaging lifestyle, travel, and automotive articles. Many articles highlighted an international driving route and a popular travel destination.
