The Client: Heidrick & Struggles

The Role: Writer, UX, Brand Strategist, Editor

Below are screenshots of the Brand Guidelines for the law firm Heidrick & Struggles.

The importance of brand

What is brand?

Brand language

Brand voice in action

Logo standards & usage

The Heidrick & Struggles logo

Logo & monogram application

The monogram

Logo & monogram color treatments

Co-branding

Logo & monogram restrictions

Color palette & usage

Color palette

Typography overview

Aventa is modern

Aventa

Avenir

Alternate fonts

Typography restrictions

Photography

Photography direction

Photography overview

Services/Industries

People

Photography restrictions

Headshots

Graphic elements

Graphic elements

Graphic Illustration application

Data visualization

Motion

Graphic illustrations animations

Videography direction

Videography in graphic treatment

Brand in action

Website